DATA GOVERNANCE | REGULATORY COMPLIANCE

Customer Privacy Notice

Documenting how we processe, protect, and route organisational personal data.

Registered name: Jason Cotrina-Vasquez operating as JACOVA Paid Media

We are the controller of your personal data. For more information on controllers and their responsibilities please see our guidance on data protection principles, definitions, and key terms.

This privacy notice tells you what to expect us to do with your personal information.

Contact details
What information we collect, use, and why
Lawful bases and data protection rights
Where we get personal information from
How long we keep information
Who we share information with
How to complain

Contact details

Email: info@jacovapaidmedia.com

What information we collect, use, and why

We collect or use the following personal information for the provision of our services, business operations, and management of client accounts:

Names and contact details
Addresses
Occupation
Payment details (including bank information for wire transfers or automated clearing)
Transaction data (including invoices, payment histories, and details of services purchased)
Usage and technical data (including operating systems, browser characteristics, and how you interact with our platforms)
Records of strategic meetings, consulting briefs, and decisions
Account access information and security credentials
Marketing preferences
Technical telemetry and online identifiers (including internet protocol [IP] addresses, cookie identifiers, hashed user parameters [SHA-256 tokens], device types, and interaction data captured via our analytics and tag management architecture to optimize digital performance and secure signal integrity.)

We collect or use the following personal information for information updates or marketing purposes:

Names and contact details
Addresses
Profile information
Marketing preferences
Purchase or account history
Website and app user journey information

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information for the provision of services, business operations, and client account management are:

Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for information updates or marketing purposes are:

Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Where we get personal information from

Directly from you
Publicly available sources

How long we keep information

We only retain personal information for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. For active client accounts and operational data, records are maintained for the duration of our contract plus 6 years following the end of the tax year of the transaction, in accordance with UK statutory financial guidelines. Website usage data and general inquiries submitted via web forms are securely deleted or anonymized after 24 months if no contractual relationship is established.

Who we share information with

Others we share personal information with