ACQUISITION ARCHITECTURE | SIGNAL CERTAINTY
ACQUISITION ARCHITECTURE | SIGNAL CERTAINTY
Performance Leadership
for scaling, data-heavy brands
Performance Leadership
for scaling, data-heavy brands
Operating as your Fractional Performance Lead to engineer and manage resilient Paid Social and Paid Search frameworks - tailored for high-growth brands across Health, Finance, Retail, and Tech.
Operating as your Fractional Performance Lead to engineer and manage resilient Paid Social and Paid Search frameworks - tailored for high-growth brands across Health, Finance, Retail, and Tech.
[ PERFORMANCE DIAGNOSTIC & SIGNAL EVALUATION ]
[ PERFORMANCE DIAGNOSTIC & SIGNAL EVALUATION ]
20 YEARS AGENCY HERITAGE
20 YEARS AGENCY HERITAGE
FORMER GLOBAL LEAD @ IPG & PUBLICIS
FORMER GLOBAL LEAD @ IPG & PUBLICIS
MANAGED £100M+ GLOBAL SPEND
MANAGED £100M+ GLOBAL SPEND
01 THE CURRENT LANDSCAPE
01 THE CURRENT LANDSCAPE
Why Media Buying Tactics Fail Without Signal Certainty
Why Media Buying Tactics Fail Without Signal Certainty
Modern ad platform algorithms (Meta, Google, TikTok) rely on high-volume, uncorrupted conversion data to identify and bid on your highest-value customers. However, browser privacy restrictions, iOS updates, and ad-blocker adoption mean standard pixel setups silently lose 20% to 40% of customer signals before they ever reach the platform.
Scaling in today’s market requires more than basic platform tweaks. It demands robust data architecture, high-integrity signals, and senior strategic leadership to turn media spend into profitable growth.
Modern ad platform algorithms (Meta, Google, TikTok) rely on high-volume, uncorrupted conversion data to identify and bid on your highest-value customers. However, browser privacy restrictions, iOS updates, and ad-blocker adoption mean standard pixel setups silently lose 20% to 40% of customer signals before they ever reach the platform.
Scaling in today’s market requires more than basic platform tweaks. It demands robust data architecture, high-integrity signals, and senior strategic leadership to turn media spend into profitable growth.
THE LEGACY MODEL
THE LEGACY MODEL
Blind Platform Buying
Blind Platform Buying
Signal Leaks: Client-side pixels drop 20–40% of conversion data pre-bidding.
Vanity Metrics: Optimizing against platform ROAS while blended CAC inflates.
Signal Leaks: Client-side pixels drop 20–40% of conversion data pre-bidding.
Vanity Metrics: Optimizing against platform ROAS while blended CAC inflates.
SIGNAL ARCHITECTURE
SIGNAL ARCHITECTURE
Server-Side Infrastructure
Server-Side Infrastructure
First-Party Data: Direct sGTM pipelines restore browser-lost signal quality.
Full Compliance: Consent Mode v2 and SHA-256 masking protect data privacy.
First-Party Data: Direct sGTM pipelines restore browser-lost signal quality.
Full Compliance: Consent Mode v2 and SHA-256 masking protect data privacy.
STRATEGIC LEADERSHIP
STRATEGIC LEADERSHIP
Portfolio and P&L Alignment
Portfolio and P&L Alignment
Cross-Channel Strategy: Unifying Paid Social and Search to systematically capture demand.
Margin-Driven Scale: Bidding algorithms optimized against true business profit.
Cross-Channel Strategy: Unifying Paid Social and Search to systematically capture demand.
Margin-Driven Scale: Bidding algorithms optimized against true business profit.
02 CORE SERVICES
02 CORE SERVICES
Senior-Led Integration. Agency-Grade Results.
Senior-Led Integration. Agency-Grade Results.
Three engagement models designed to secure your technical infrastructure and scale acquisition with precision.
Three engagement models designed to secure your technical infrastructure and scale acquisition with precision.
PERFORMANCE DIAGNOSTIC
PERFORMANCE DIAGNOSTIC
The Growth Scan
The Growth Scan
Diagnostic evaluation of your current media performance and signal health
Diagnostic evaluation of your current media performance and signal health
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Risk Scorecard Report
Risk Scorecard Report
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Prioritised Strategic Shortlist
Prioritised Strategic Shortlist
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Performance Leak Detection
Performance Leak Detection
FIXED SCOPE
Request Growth Scan
→
INFRASTRUCTURE ACTIVATION
Foundations Project
Foundations Project
Technical blueprints for data integrity and the foundations to enable scale
Technical blueprints for data integrity and the foundations to enable scale
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Privacy-First Compliance Setup
Privacy-First Compliance Setup
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Server-Side Tracking Deployment
Server-Side Tracking Deployment
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Full Audit and Roadmap Planning
Full Audit and Roadmap Planning
4 - 6 WEEK DELIVERY
Enquire About The Project
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RECURRING PARTNERSHIP
RECURRING PARTNERSHIP
Fractional Leadership
Fractional Leadership
Ongoing portfolio management across Paid Social and Paid Search
Ongoing portfolio management across Paid Social and Paid Search
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Direct Access To Senior Specialist
Direct Access To Senior Specialist
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Full-Funnel Media Management
Full-Funnel Media Management
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Growth Strategy Aligned to P&L
Growth Strategy Aligned to P&L
MONTHLY ENGAGEMENT
Discuss Strategic Partnership
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03 METHODOLOGY
03 METHODOLOGY
The 'Growth Scan' Risk Scorecard
The 'Growth Scan' Risk Scorecard
A 5-category diagnostic to identify signal leaks and structural decay across your paid media ecosystem.
A 5-category diagnostic to identify signal leaks and structural decay across your paid media ecosystem.
GROWTH SCAN INDEX
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CORE SAMPLE OF 60+ AUDIT CHECKS
SAMPLE OF 50+ AUDIT CHECKS
FOUNDATIONS
Consent Mode v2
Verifying signal integrity.
GA4 Data Retention
Secure YoY event storage.
PRIVACY
Sensitive Data Masking
Automated PII removal from URL strings.
Health Policy Risk
Creative audit to ensure compliance.
TECHNICAL
CAPI Implementation
Server-to-server data recovery.
Enhanced Conversions
Hashed 1P data for Google attribution.
ARCHITECTURE
Account Simplification
Streamlining structures for AI learning.
Value-Based Bidding
Optimizing for LTV audience signals.
CREATIVE
Message Match
Aligning ads with landing page intent.
The 3-Second Hook
High-intensity attention capture.
04 THE SPECIALIST
04 THE SPECIALIST
Agency-Level Strategy.
Solo Accountability.
Agency-Level Strategy.
Solo Accountability.
With 20 years in performance marketing, I have spent two decades building global frameworks for the world’s most technically advanced advertisers.
Most recently as Global Head of Addressable Media: Centre of Excellence at KINESSO (IPG), governing complex operations across Social, Search, and Programmatic. My career has been defined by moving large markets and managing over £100M in global ad spend.
At JACOVA, I eliminate agency layers to deploy that exact enterprise rigor directly for your brand. Operating as a fractional partner, I engineer Paid Social and Paid Search into a unified, high-performance framework - optimizing cross-channel allocation to secure signal health, capture high-intent demand, and maximise efficiency across your marketing spend.
With 20 years in performance marketing, I have spent two decades building global frameworks for the world’s most technically advanced advertisers.
Most recently as Global Head of Addressable Media: Centre of Excellence at KINESSO (IPG), governing complex operations across Social, Search, and Programmatic. My career has been defined by moving large markets and managing over £100M in global ad spend.
At JACOVA, I eliminate agency layers to deploy that exact enterprise rigor directly for your brand. Operating as a fractional partner, I engineer Paid Social and Paid Search into a unified, high-performance framework - optimizing cross-channel allocation to secure signal health, capture high-intent demand, and maximise efficiency across your marketing spend.
PLATFORM SPECIALISATION
PLATFORM SPECIALISATION
Focused scale across Meta, Google, Linkedin and TikTok.
with deep integration across the wider measurement and social landscape.
Focused scale across Meta, Google, Linkedin and TikTok.
with deep integration across the wider measurement and social landscape.
NEXT STEPS
NEXT STEPS
Stabilise your signals. Scale your growth.
Stabilise your signals. Scale your growth.
Stop guessing where your attribution is breaking. Let’s run a full Growth Scan on your Meta, Google, Linkedin and TikTok ecosystems to identify the technical leaks holding back your scale.
Stop guessing where your attribution is breaking. Let’s run a full Growth Scan on your Meta, Google, Linkedin and TikTok ecosystems to identify the technical leaks holding back your scale.
